The last 7 years of my life have been spent dabbling in social media. Working in it, figuring it out, building relationships through it… I’ve been so deeply involved in it that I sometimes fail to see how prefabricated it all can be. From all the food styling photos I see at restaurant events, the amount of times it takes yogis to get that perfect shot — things are not always what they seem on the other side of that photo or share.

How much of it’s true? How much of it’s real? And as more and more studies emerge on the topic that social media increases unhappiness, we know that as humans we tend to compare, for better or for worse, and that this is creating and setting unreal expectations for society.  With that in mind, I stumbled on this fun video that highlights the now-natural pre-fabrication of social media.