Hi, I’m Anita.
I’m a freelance writer for growing companies. I’ve worked in startups, DEI, and marketing for the last 9+ years, executing countless content marketing, GTM and inclusive marketing campaigns for growing companies.
My experience includes time spent as the Director of Marketing for Crescendo, a DEI startup, focused on creating a more diverse and equitable workplace, the Head of Marketing at Eirene, a cremation startup based in Toronto. Currently, I work as a freelance writer, helping growing companies scale through writing impactful content that converts.
In my spare time, I am an advocate of inclusive marketing and I enjoy delivering high-energy keynotes that challenge audiences and companies to consider the human impact of their marketing campaigns, their focus on inclusion and asking them to pay closer attention to how they are representing their consumer audiences.
Beyond writing, I enjoy travel (who doesn’t?), reading, learning new languages and playing Civilization VI. In my spare time, I moonlight as an astrologer and already knew that you would probably go back and make sure that you read ‘astrologer’ correctly.